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Cape Breton Tourism Industry Page

Welcome to the Cape Breton Island Tourism Industry page. This is where you will find Destination Cape Breton’s annual strategy, updates, promotional opportunities, and other important industry information.

About Destination Cape Breton

Destination Cape Breton Association (DCBA) is the official Destination Marketing Organization (DMO) for Cape Breton Island. DCBA’s mandate is to grow Cape Breton’s tourism industry through off-Island marketing and on-Island tourism product innovation. DCBA’s vision is to become a robust three-season tourist destination offering unparalleled visitor experiences that leave an indelible positive impression on those who visit.

2018-19 Strategy

Download the Strategy

Key Performance Indicators (KPIs)

Download 2017 KPI Report

Industry Promotion Opportunities

2018 Experience Guide

An enhanced partnership program is being implemented for the 2018 Experience Guide with a focus on authentic Cape Breton Island experiences and packages. In addition to a profile in the 2018 Guide, your experience and / or package will also be featured on and profiled on DCBA’s social media channels.

Participants will receive the following benefits:

  • Distribution of approximately 300,000 Guides in the following areas:
    • Saltscapes Food & Travel (Sobeys in Ontario, newsstand and subscriber distribution)
    • Insertion in the Bay Ferries and Northumberland Ferries on-board guides
    • Insertion in Marine Atlantic on-board guides (*to be confirmed)
    • Distribution at the Saltscapes Expo
    • Distribution through visitor information centres
  • An E-version of the Guide will also be available on
  • An enhanced profile on, including additional photos and option for video.
  • Featured experiences/experience packages, shared on, Facebook, Instagram and Twitter.
  • Top-tier sorting on all relevant listing pages of
  • A detailed analytics report on the partner’s web content.

For more information, contact Stacey at 902-563-4636 or online

18in18 Signature Events

DCBA’s 18in18 Signature Events Program provides marketing support on regional, national, and international platforms for eligible major events taking place on Cape Breton Island. These major events will align with the unique creative spirit of Cape Breton Island and foster growth in the key areas of sporting, active living, arts, music, and culture. The 18in18 Signature Events Program will provide marketing support for eligible events via inclusion in DCBA efforts to market and promote Cape Breton Island as a tourism destination. This will include a listing on the Experience Guide and, highlighting event title, date, location, and other distinguishable information.

The deadline for applying is February 23, 2018. For more information, contact Mark at 902-563-4636 or online

Saltscapes Expo 2018

Saltscapes Expo 2018 is just around the corner. This year’s show runs April 20-22 at a new location – 350 Horseshoe Lake Drive, Halifax. The new spot is open concept, bright and clean and offers better opportunities to design a show with more effective traffic flow, so every exhibitor will be exposed to as many people as possible. Also new this year is the partnership model between DCBA and Industry Partners. This year, DCBA is offering a 50/50 co-promotion regarding the cost of the space within a Cape Breton Island destination presence. The cost for participating partners is $800 plus taxes for the booth space. This is an $800 saving, as a 10×10 booth is $1,600 plus tax and expenses.

This year, the Cape Breton Island space will be taking an experiential approach versus a retail approach. Set up, signage, schedules, etc. will be similar to last year. As details are finalized and Industry participation is confirmed, we will send out more details. Please note that the Expo has a dedicated retail section for those that wish only to sell.

Space is limited, so please confirm by Friday, February 23 at 4:00 pm. Any space that is not confirmed by partners by February 23 will be released back to Saltscapes Expo. If you wish to participate in this co-promotion or have any questions, please contact:

Mark Barber
Phone: 902-539-9374

Get Listed on

We suggest that all operators list their events and experiences on, which will then feed to If you have any issues uploading your listing to, please contact:

Natalie Van Dusen, (902) 798-6921,

For more information on listings on, contact Kurt at 902-563-4636 or


DCBA contracted the development of niche product inventories and assessments for culinary, winter tourism, trails, performing arts, and outdoor adventure over the past few years. Currently, DCBA is engaging with industry partners to move the recommended tactics in these reports forward. Copies of the reports are available for download by clicking the buttons to the right.


If you are an Industry operator sharing photos or videos through your social media channels, please tag them with #ExploreCB, so we can see and possibly share your posts.
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