Banner Image

Cape Breton Tourism Industry Page

Welcome to the Cape Breton Island Tourism Industry page. This is where you will find Destination Cape Breton’s annual strategy, updates, promotional opportunities, and other important industry information.

About Destination Cape Breton

Destination Cape Breton Association (DCBA) is the official Destination Marketing Organization (DMO) for Cape Breton Island. DCBA’s mandate is to grow Cape Breton’s tourism industry through off-Island marketing and on-Island tourism product innovation. DCBA’s vision is to become a robust three-season tourist destination offering unparalleled visitor experiences that leave an indelible positive impression on those who visit.

2018-19 Strategy

Download the Strategy

Key Performance Indicators (KPIs)

Download 2017 KPI Report

2018 Industry Sessions and Updates

Destination Cape Breton Association held a series of Industry Sessions around the Island on Monday, March 19 and Tuesday, March 20, 2018.

These information sessions provided an opportunity for industry partners to receive information on the results of 2017 tourism season and an overview of the DCBA Strategy for 2018-19 along with an opportunity for discussion around marketing and promotional opportunities for industry operators.

Regular updates on the strategy will be provided on a bi-monthly basis. Click the button to the right for the latest update.

Industry Session Presentation

Download the Presentation

Industry Update – December 2018

Download the Update Report

Industry Opportunities

2018 Festivals and Events Program – Call for Applications IS NOW CLOSED!

Festivals and events are an important contributor to the tourism industry and the event program targets events with the potential to generate new visitation, or to better serve visitors to the Island; increase the length of stay and spending, and improve the quality of the visitor experience.

For all the applicants who received approval, please be sure to complete the ALL forms and submit them to DCBA six (6) weeks after the completion of your festival. Be sure to attach any support documentation (invoices, etc.) with the required forms.

If you have any questions, please do not hesitate to contact:

Final Report Form

Report Form

Get Listed on

Events & Experiences

We suggest that all operators list their events and experiences on, which will then feed to


In order to be listed on accommodations must be licensed under the Tourist Accommodations Act & Regulations and demonstrate quality by participating in one of three recognized quality accommodation programs. More details on licensing and other information can be found here.

If you have any issues uploading your listing to, please contact:
Natalie Van Dusen, (902) 798-6921,

For more information on listings on, contact Kristine at 902-563-4636 or


DCBA contracted the development of niche product inventories and assessments for culinary, winter tourism, trails, performing arts, and outdoor adventure over the past few years. Currently, DCBA is engaging with industry partners to move the recommended tactics in these reports forward. Copies of the reports are available for download by clicking the buttons to the right.


If you are an Industry operator sharing photos or videos through your social media channels, please tag them with #ExploreCB, so we can see and possibly share your posts.
Back to Top