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Cape Breton Tourism Industry Page

Welcome to the Cape Breton Island Tourism Industry page. This is where you will find Destination Cape Breton’s annual strategy, updates, promotional opportunities, and other important industry information.

About Destination Cape Breton

Destination Cape Breton Association (DCBA) is the official Destination Marketing Organization (DMO) for Cape Breton Island. DCBA’s mandate is to grow Cape Breton’s tourism industry through off-Island marketing and on-Island tourism product innovation. DCBA’s vision is to become a robust three-season tourist destination offering unparalleled visitor experiences that leave an indelible positive impression on those who visit.

2019-20 Strategy

Download the Strategy

Key Performance Indicators (KPIs)

Download 2017 KPI Report

2019 Experience Guide

DCBA is preparing to produce its 2019 Experience Cape Breton Travel Planner. 

As we want to ensure that those advertising in the Travel Planner are getting the best value possible we are limiting the content to experiences and experience packages. Please see the criteria below.

For those operators not able to provide this authentic Cape Breton experience package, listings are still available on our website.

In addition to a profile in the 2019 Planner, your experience and / or package will also be featured on and profiled on DCBA’s social media channels.  The cost to each operator will remain at $500 plus taxes per half page ad.

We will be more than happy to provide you with the information required for each ad. Please confirm your participating by no later than January 28th, 2019 with Stacey St. John. All materials related to your ad will be required by February 4th, 2019.

If you have questions or require further clarification, please contact Stacey at: 1-902-539-2458 or

Signature Events Program 2019

Destination Cape Breton Association’s Signature Events Program provides marketing support on regional, national, and international platforms for eligible major events taking place on Cape Breton Island. These major events will align with the unique creative spirit of Cape Breton Island and foster growth in the key areas of sporting, active living, arts, music, and culture.

The Signature Events Program will provide marketing support for eligible events via inclusion in DCBA efforts to market and promote Cape Breton Island as a tourism destination. This may include a listing on web based and print materials promoting the included events, highlighting event title, date, location, and other distinguishable information.

This year’s deadline is Friday, February 15, 2019, 4:30PM PM AST.
Click here to apply.

Call Mark at 902-539-9374 for more information or email

Industry Opportunities

2018 Festivals and Events Program – Call for Applications IS NOW CLOSED!

Festivals and events are an important contributor to the tourism industry and the event program targets events with the potential to generate new visitation, or to better serve visitors to the Island; increase the length of stay and spending, and improve the quality of the visitor experience.

For all the applicants who received approval, please be sure to complete the ALL forms and submit them to DCBA six (6) weeks after the completion of your festival. Be sure to attach any support documentation (invoices, etc.) with the required forms.

If you have any questions, please do not hesitate to contact:

Final Report Form

Report Form

Get Listed on

Events & Experiences

We suggest that all operators list their events and experiences on, which will then feed to


In order to be listed on accommodations must be licensed under the Tourist Accommodations Act & Regulations and demonstrate quality by participating in one of three recognized quality accommodation programs. More details on licensing and other information can be found here.

If you have any issues uploading your listing to, please contact:
Natalie Van Dusen, (902) 798-6921,

For more information on listings on, contact Kristine at 902-563-4636 or


DCBA contracted the development of niche product inventories and assessments for culinary, winter tourism, trails, performing arts, and outdoor adventure over the past few years. Currently, DCBA is engaging with industry partners to move the recommended tactics in these reports forward. Copies of the reports are available for download by clicking the buttons to the right.


If you are an Industry operator sharing photos or videos through your social media channels, please tag them with #ExploreCB, so we can see and possibly share your posts.
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