Banner Image

Cape Breton Tourism Industry Page

Welcome to the Cape Breton Island Tourism Industry page. This is where you will find Destination Cape Breton’s annual strategy, updates, promotional opportunities, and other important industry information.

About Destination Cape Breton

Destination Cape Breton Association (DCBA) is the official Destination Marketing Organization (DMO) for Cape Breton Island. DCBA’s mandate is to grow Cape Breton’s tourism industry through off-Island marketing and on-Island tourism product innovation. DCBA’s vision is to become a robust three-season tourist destination offering unparalleled visitor experiences that leave an indelible positive impression on those who visit.

2018-19 Strategy

Download the Strategy

Key Performance Indicators (KPIs)

Download 2017 KPI Report

2018 Industry Sessions

Destination Cape Breton Association held a series of Industry Sessions around the Island on Monday, March 19 and Tuesday, March 20, 2018.

These information sessions provided an opportunity for industry partners to receive information on the results of 2017 tourism season and an overview of the DCBA Strategy for 2018-19 along with an opportunity for discussion around marketing and promotional opportunities for industry operators.

Industry Session Presentation

Download the Presentation

Industry Opportunities

TripAdvisor Digital Reputation Management Session
and Social Media Session

May 17, 2018
Holiday Inn Sydney – Waterfront

Join us for a TripAdvisor Digital Reputation Management session. Andrew Wiens, TripAdvisor’s International DMO Manager will cover:

  • The scope and scale of TripAdvisor;
  • Why it matters to your business;
  • Best practices for managing customer reviews;
  • How to improve your TripAdvisor ranking; and
  • How to access free assets to drive more business.

This isn’t a sales presentation, but a working session designed to provide easy to understand, practical, immediately actionable information. It’s appropriate for owners and management of accommodations, restaurants, tours, and attractions/experiences.

Also, Kristine Mills, Destination Cape Breton’s Digital Marketing Officer, will provide a presentation with tips for your operation to gain more exposure through social media. This will include:

  • Creating and sharing content;
  • Using hashtags;
  • User-generated content;
  • Influencers and communities of interest;
  • Participating in take-overs, Twitter chats, InstaMeets.

Register for Workshop

To register for this workshop, contact Deb at 902-563-4636 or

2018 Festivals and Events Program Applications Now Being Accepted

Destination Cape Breton Association (DCBA), in partnership with the Cape Breton Regional Municipality, the Municipality of Richmond County, the Municipality of Victoria County, the Municipality of Inverness County, the Town of Port Hawkesbury, and the Atlantic Canada Opportunities Agency (ACOA) will offer funding assistance to eligible incorporated, non-profit organizations on Cape Breton Island.

Festivals and events are an important contributor to the tourism industry and the event program targets events with the potential to generate new visitation, or to better serve visitors to the Island; increase length of stay and spending, and improve the quality of the visitor experience.

There is new criteria this year. Please read the Criteria before filling out the application.

The deadline for applications is 4:00PM Atlantic, May 24, 2018.

Application Form

Apply Now

Get Listed on

We suggest that all operators list their events and experiences on, which will then feed to If you have any issues uploading your listing to, please contact:

Natalie Van Dusen, (902) 798-6921,

For more information on listings on, contact Kurt at 902-563-4636 or


DCBA contracted the development of niche product inventories and assessments for culinary, winter tourism, trails, performing arts, and outdoor adventure over the past few years. Currently, DCBA is engaging with industry partners to move the recommended tactics in these reports forward. Copies of the reports are available for download by clicking the buttons to the right.


If you are an Industry operator sharing photos or videos through your social media channels, please tag them with #ExploreCB, so we can see and possibly share your posts.
Back to Top