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Cape Breton Tourism Industry Page

Welcome to the Cape Breton Island Tourism Industry page. This is where you will find Destination Cape Breton’s annual strategy, updates, promotional opportunities, and other important industry information.

About Destination Cape Breton

Destination Cape Breton Association (DCBA) is the official Destination Marketing Organization (DMO) for Cape Breton Island. DCBA’s mandate is to grow Cape Breton’s tourism industry through off-Island marketing and on-Island tourism product innovation. DCBA’s vision is to become a robust three-season tourist destination offering unparalleled visitor experiences that leave an indelible positive impression on those who visit.

2018-19 Strategy

Download the Strategy

Key Performance Indicators (KPIs)

Download 2017 KPI Report

2018 Industry Sessions

Destination Cape Breton Association held a series of Industry Sessions around the Island on Monday, March 19 and Tuesday, March 20, 2018.

These information sessions provided an opportunity for industry partners to receive information on the results of 2017 tourism season and an overview of the DCBA Strategy for 2018-19 along with an opportunity for discussion around marketing and promotional opportunities for industry operators.

Industry Session Presentation

Download the Presentation

Industry Opportunities

Building Your Business with Overseas and US Visitors

Tourism Nova Scotia is presenting a workshop on ‘How to Work with Travel Trade’ on May 2, 2018 from 9:00AM to 4:30PM at the Inverary Resort in Baddeck.

Have you ever asked yourself…

  • Am I ready for the international market?
  • How can Travel Trade help build my business?
  • How will Travel Trade change how I do business?
  • Which Travel Trade partners should I work with?
  • How do I gain new Travel Trade partners?

If you have, this workshop is for you!

For more information and how to register, click the button to the right.

Travel Trade Workshop Info

Download the info document

Get Listed on

We suggest that all operators list their events and experiences on, which will then feed to If you have any issues uploading your listing to, please contact:

Natalie Van Dusen, (902) 798-6921,

For more information on listings on, contact Kurt at 902-563-4636 or


DCBA contracted the development of niche product inventories and assessments for culinary, winter tourism, trails, performing arts, and outdoor adventure over the past few years. Currently, DCBA is engaging with industry partners to move the recommended tactics in these reports forward. Copies of the reports are available for download by clicking the buttons to the right.


If you are an Industry operator sharing photos or videos through your social media channels, please tag them with #ExploreCB, so we can see and possibly share your posts.
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