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Cape Breton Island Tourism Industry Page

Welcome to the Cape Breton Island Tourism Industry page. This is where you will find Destination Cape Breton’s annual strategy, updates, promotional opportunities, and other important industry information.

About Destination Cape Breton

Destination Cape Breton Association (DCBA) is the official Destination Marketing Organization (DMO) for Cape Breton Island. An incorporated non-profit society, DCBA’s mandate is to grow Cape Breton’s tourism industry through off-Island marketing and on-Island tourism product innovation. DCBA’s vision is to become a robust year-round tourist destination offering unparalleled visitor experiences that leave an indelible positive impression on those who visit.

Spring Campaign Promotional Opportunity – FREE

Destination Cape Breton is coordinating a marketing campaign for the 2021 Spring season. This year, the campaign will highlight Spring activities, packages, accommodations, dining options, and more.

It’s FREE to participate in the promotion and each participating operator will receive:

  • A featured listing(s) on the Spring section of
  • Paid Marketing Campaign directing potential visitors to the Spring section on
  • Dedicated posts on Destination Cape Breton’s social media channels

If you are interested in participating, please click the button below and complete the sign-up form by 4:00 PM, Friday, April 30, 2020. If you have any questions, please contact Stacey St. John at 902-371-2853 or [email protected].

2021 Festivals & Events Program


Destination Cape Breton Association (DCBA), in partnership with the Cape Breton Regional Municipality, the Municipality of Inverness County, the Municipality of Victoria County, the Municipality of Richmond County, the Town of Port Hawkesbury, and the Atlantic Canada Opportunities Agency (ACOA) are calling for applications for potential funding assistance to eligible incorporated, non-profit organizations on Cape Breton Island.         

Deadline to submit the Application Package is: Wednesday, May 5, 2021, at 4:00 pm

It is important to read the Program Guidelines before completing the application form.

If you have any questions, please contact Tasha: [email protected]


Due to COVID-19, It is imperative that organizers reference the information resources provided on the Government of NS’s website outlining the Health & Safety Protocols when it comes to planning and executing events within Nova Scotia.  It is important that all applicants are aware that there may be changes required to the 2021 Community Festivals & Events Program if circumstances change.        

Emergency Preparedness

Following the impact of Hurricane Dorian in 2019 and with more frequent major storms forecast, Destination Cape Breton has developed a helpful guide to emergency preparedness (click the button to download). In the event of an emergency, Destination Cape Breton will be providing updates to operators through our email list and to operators and visitors through our Facebook and Twitter channels.

Get Listed on

Events & Experiences

We suggest that all operators list their events and experiences on, which will then feed to


The Province is in the process of modernizing the legislation governing accommodation operations in Nova Scotia. The existing Tourist Accommodations Act (TAA), and the requirement for accommodation businesses to be licensed, will be replaced by the new Tourist Accommodations Registration Act (TARA).  These new rules and regulations are expected for April 1, 2020.  More details on licensing and other information can be found here.

If you have any issues uploading your listing to, please contact:
Stephanie Wadden, [email protected]

For more information on listings on, contact Kristine at 902-563-4636 or [email protected]


DCBA contracted the development of niche product inventories and assessments for culinary, winter tourism, trails, performing arts, and outdoor adventure over the past few years. Currently, DCBA is engaging with industry partners to move the recommended tactics in these reports forward. Copies of the reports are available to download by clicking the buttons to the right.

DCBA has also conducted biennial travel intention and conversion surveys, most recently in 2017. Results of those surveys are available for download on the right.