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Cape Breton Island Tourism Industry Page

Welcome to the Cape Breton Island Tourism Industry page. This is where you will find Destination Cape Breton’s annual strategy, updates, promotional opportunities, and other important industry information.

About Destination Cape Breton

Destination Cape Breton Association (DCBA) is the official Destination Marketing Organization (DMO) for Cape Breton Island. An incorporated non-profit society, DCBA’s mandate is to grow Cape Breton’s tourism industry through off-Island marketing and on-Island tourism product innovation. DCBA’s vision is to become a robust year-round tourist destination offering unparalleled visitor experiences that leave an indelible positive impression on those who visit.

Winter Campaign Opportunity

Destination Cape Breton is once again coordinating a marketing campaign for the 2021 Winter season. This year, the campaign will highlight winter activities, winter packages, accommodation and dining options, and more.

It’s free to participate in the promotion and each participating operator will receive:

  • A featured listing(s) on the Winter section of
  • Dedicated posts on Destination Cape Breton’s social media channels

If you have any questions, please contact Stacey St. John at 902-371-2853 or [email protected]

Virtual Tourism Conference 2020

Destination Cape Breton and the World Tourism Institute (WTI) at Cape Breton University are co-hosting a Virtual Tourism Conference entitled Tourism Destination Marketing and Management in a Post-Covid Environment on November 10, 2020.

The objective of the event is to provide timely, fact-based information to Cape Breton Island tourism operators and to their communities which depend upon tourism. The schedule will be a mixture of short panels and interviews and will be released shortly.

We’re Seeking Your Input

As Destination Cape Breton works toward developing plans for the upcoming year and into the future, we’re interested in hearing from you to better understand what you perceive to be Destination Cape Breton’s impact on the industry, our value to operators, and to learn more about the type of information that you want to be receiving from us moving forward.

We’ve enlisted the help of Anchored Ideas Ltd. who have prepared a survey to collect your valued opinions. It should only take a few moments to complete, so please click the button to begin.

Emergency Preparedness

Following the impact of Hurricane Dorian in 2019 and with more frequent major storms forecast, Destination Cape Breton has developed a helpful guide to emergency preparedness (click the button to download). In the event of an emergency, Destination Cape Breton will be providing updates to operators through our email list and to operators and visitors through our Facebook and Twitter channels.

Tourism Innovators Summit 2019

On October 30, 2019,  the World Tourism Institute at Cape Breton University and Destination Cape Breton hosted the Island’s first Tourism Innovators Summit. This gathering brought together the brightest minds in our tourism industry to share innovative initiatives, discuss emerging opportunities, and create a vision for the future of our industry.

Copies of most of the presentations are available to download by clicking the buttons to the right (desktop) or below (mobile).

2020/2021 Festivals & Events Program

Regarding the 2020 Festivals & Events Program, Destination Cape Breton has been in discussions with partners regarding the impact of COVID-19, the current provincial public health protocols that are in place, and how they are impacting this program from moving forward. We understand that many festivals have already made the difficult decision to postpone their events for 2020 due to COVID-19.

When it comes to arts, culture events along with theatre, concerts, and sporting events, Dr. Strang, Chief Public Health Officer, stated that it is important that the gathering numbers are followed as well as public health protocols including physical distancing whether inside or outside.  He also advised that when looking at any gathering, we need to look at the number of risks, the different levels of risk, the amount of control to maintain all protocols, chance of close contact, type of setting (loud noise, alcohol), etc.

As you can appreciate, when it comes to festivals and events, most of these risk factors would be present.  Based on this information, Destination Cape Breton along with municipal partners and ACOA have decided to put the Festivals & Events Program on hold until further notice. The situation will be assessed again for 2021 once we have more information on the status of the pandemic.

Thanks for all that you and your organizations do to celebrate the communities and diverse cultures across Cape Breton Island!

The program is administered by Destination Cape Breton Association (DCBA) on behalf of partners: the Cape Breton Regional Municipality, the Municipality of Inverness County, the Municipality of Victoria County, the Municipality of Richmond County, the Town of Port Hawkesbury, and the Atlantic Canada Opportunities Agency (ACOA).

If you would like to be added to the distribution list to be notified about the program for 2021, please contact Tasha at [email protected].

Get Listed on

Events & Experiences

We suggest that all operators list their events and experiences on, which will then feed to


The Province is in the process of modernizing the legislation governing accommodation operations in Nova Scotia. The existing Tourist Accommodations Act (TAA), and the requirement for accommodation businesses to be licensed, will be replaced by the new Tourist Accommodations Registration Act (TARA).  These new rules and regulations are expected for April 1, 2020.  More details on licensing and other information can be found here.

If you have any issues uploading your listing to, please contact:
Stephanie Wadden, [email protected]

For more information on listings on, contact Kristine at 902-563-4636 or [email protected]


DCBA contracted the development of niche product inventories and assessments for culinary, winter tourism, trails, performing arts, and outdoor adventure over the past few years. Currently, DCBA is engaging with industry partners to move the recommended tactics in these reports forward. Copies of the reports are available to download by clicking the buttons to the right.

DCBA has also conducted biennial travel intention and conversion surveys, most recently in 2017. Results of those surveys are available for download on the right.