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Cape Breton Island Tourism Industry Page

Welcome to the Cape Breton Island Tourism Industry page. This is where you will find Destination Cape Breton’s annual strategy, updates, promotional opportunities, and other important industry information.

About Destination Cape Breton

Destination Cape Breton Association (DCBA) is the official Destination Marketing Organization (DMO) for Cape Breton Island. An incorporated non-profit society, DCBA’s mandate is to grow Cape Breton’s tourism industry through off-Island marketing and on-Island tourism product innovation. DCBA’s vision is to become a robust year-round tourist destination offering unparalleled visitor experiences that leave an indelible positive impression on those who visit.

Lobsterlicious – FREE

This season, Destination Cape Breton is once again launching Lobsterlicious – A Celebration of Shellfish Dishes, and we invite restaurants and food service operators on the Island to participate.

What is Lobsterlicious?

Lobsterlicious is a new food event that will encourage visitors and residents to travel around the Island to enjoy non-traditional and innovative lobster dishes at participating restaurants and food service operations. The event will run from June 18-July18, 2021.

Please note: Due to the uncertainty of Covid-19, the tentative launch date of June 1, 2021, maybe postponed until July 1, 2021, or later. That being said, DCB will launch this event and campaign when it is safe to do so. Obtaining operator information now will ensure the efficiency and accuracy of the event and marketing campaign.

How can my operation participate? 

Restaurants and food service operators are invited to participate by preparing a non-traditional or innovative lobster dish that you will feature daily and consistently at regular breakfast, lunch, and/or dinner serving periods from June 1-30, 2021. A commitment is required to ensure that dishes promised to visitors are available daily throughout the event period, barring any exceptional or unforeseen circumstances. To participate, you simply have to determine what dish you will feature and click the button below to fill out a form. The deadline to sign up is by end of day Friday, May 28, 2021. 

How will Lobsterlicious be promoted?

  1. Destination Cape Breton Marketing Channels
    Destination Cape Breton will promote Lobsterlicious as a signature event for the Island through its various marketing channels – advertising, social media, visitor map, etc.
  2.  Lobsterlicious Passport App 
    A passport mobile app will be developed that includes all the featured dishes and consumers will have to order Lobsterlicious dishes from a minimum of three participating operators to be entered to win a Cape Breton Island Gourmet Getaway in the fall. Every additional purchase beyond three will give consumers an additional entry in the draw. 
  3. Foodie Influencers
    Foodie influencers from within the region will be brought to the Island and will visit all participating operators to sample the featured dishes and promote the event on their social channels.
  4. Food Photography
    Destination Cape Breton will also send a professional photographer to each participating operator to take photos of the featured dish. The photos will then be used in marketing efforts and copies will be provided to the operator for their use.


If you have any additional questions regarding Lobsterlicious, please contact Stacey St. John at [email protected] or 902-371-2853.

Click the button below to sign up to participate. The deadline is the end of day Friday, May 28, 2021. 

We’re Hiring – Ultimate Summer Job!

Are you savvy on social media, a great communicator, and know your way around a camera?

We are seeking three professional, courteous, outgoing students to play a significant role in capturing the Cape Breton Island tourism experience to highlight on our social media channels. You’ll travel around the Island to many of our amazing experiences and accommodations, perform interviews with tourism operators, and capture it all on camera to post on Facebook, Instagram, and Twitter. You’ll also do live broadcasts.

*Please note:
  • Job tasks are subject to change due to COVID-19 updates and restrictions
  • 2 positions must be attending a post-secondary institution in Fall 2021, one position must be filled by a young person under 30
  • Must have a valid driver’s license, clean driving record, and regular access to a vehicle
  • Must be open to a flexible schedule
If you are interested in this position of  ‘Social Media Ambassador’ please submit your resume to Jo-Lanna Murray at [email protected] by May 21, 2021
Those who are selected will be interviewed online through a virtual meeting.

Spring Campaign Promotional Opportunity – FREE

Please note: Due to Covid-19 restrictions, the original launch date of May 1, 2021, is postponed. That being said, DCB still plans to launch a campaign when it is safe to do so, obtaining operator information now will ensure the efficiency and accuracy of the campaign.

Destination Cape Breton is coordinating a marketing campaign for the 2021 Spring season. This year, the campaign will highlight Spring activities, packages, accommodations, dining options, and more.

It’s FREE to participate in the promotion and each participating operator will receive:

  • A featured listing(s) on the Spring section of
  • Paid Marketing Campaign directing potential visitors to the Spring section on
  • Dedicated posts on Destination Cape Breton’s social media channels

If you are interested in participating, please click the button below and complete the sign-up form by 4:00 PM, Friday, May 14, 2021. If you have any questions, please contact Stacey St. John at 902-371-2853 or [email protected]

2021 Festivals & Events Program


With the current shutdown across the Province of NS, the deadline for applications is extended to Friday, May 21, 2021, to allow groups and organizations more time to get their applications prepared and submitted for consideration.


Destination Cape Breton Association (DCBA), in partnership with the Cape Breton Regional Municipality, the Municipality of Inverness County, the Municipality of Victoria County, the Municipality of Richmond County, the Town of Port Hawkesbury, and the Atlantic Canada Opportunities Agency (ACOA) are calling for applications for potential funding assistance to eligible incorporated, non-profit organizations on Cape Breton Island.         

NEW Deadline to submit the Application Package is: Friday, May 21, 2021, at 4:00 pm

It is important to read the Program Guidelines before completing the application form.

Emergency Preparedness

Following the impact of Hurricane Dorian in 2019 and with more frequent major storms forecast, Destination Cape Breton has developed a helpful guide to emergency preparedness (click the button to download). In the event of an emergency, Destination Cape Breton will be providing updates to operators through our email list and to operators and visitors through our Facebook and Twitter channels.

Get Listed on

Events & Experiences

We suggest that all operators list their events and experiences on, which will then feed to


The Province is in the process of modernizing the legislation governing accommodation operations in Nova Scotia. The existing Tourist Accommodations Act (TAA), and the requirement for accommodation businesses to be licensed, will be replaced by the new Tourist Accommodations Registration Act (TARA).  These new rules and regulations are expected for April 1, 2020.  More details on licensing and other information can be found here.

If you have any issues uploading your listing to, please contact:
Stephanie Wadden, [email protected]

For more information on listings on, contact Kristine at 902-563-4636 or [email protected]


DCBA contracted the development of niche product inventories and assessments for culinary, winter tourism, trails, performing arts, and outdoor adventure over the past few years. Currently, DCBA is engaging with industry partners to move the recommended tactics in these reports forward. Copies of the reports are available to download by clicking the buttons to the right.

DCBA has also conducted biennial travel intention and conversion surveys, most recently in 2017. Results of those surveys are available for download on the right.