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Cape Breton Island Tourism Industry Page

Welcome to the Cape Breton Island Tourism Industry page. This is where you will find Destination Cape Breton’s annual strategy, updates, promotional opportunities, and other important industry information.

About Destination Cape Breton

Destination Cape Breton Association (DCBA) is the official Destination Marketing Organization (DMO) for Cape Breton Island. An incorporated non-profit society, DCBA’s mandate is to grow Cape Breton’s tourism industry through off-Island marketing and on-Island tourism product innovation. DCBA’s vision is to become a robust year-round tourist destination offering unparalleled visitor experiences that leave an indelible positive impression on those who visit.

Lobsterlicious – FREE

This season, Destination Cape Breton is once again launching Lobsterlicious – A Celebration of Shellfish Dishes, and we invite restaurants and food service operators on the Island to participate.

What is Lobsterlicious?

Lobsterlicious is a new food event that will encourage visitors and residents to travel around the Island to enjoy non-traditional and innovative lobster dishes at participating restaurants and food service operations. The event will run from July 1-31, 2021. 

How can my operation participate? 

Restaurants and food service operators are invited to participate by preparing a non-traditional or innovative lobster dish that you will feature daily and consistently at regular breakfast, lunch, and/or dinner serving periods from July 1-31, 2021. A commitment is required to ensure that dishes promised to visitors are available daily throughout the event period, barring any exceptional or unforeseen circumstances. To participate, you simply have to determine what dish you will feature and click the button below to fill out a form. The deadline to sign up is by end of day June 18. 2021. 

How will Lobsterlicious be promoted?

  1. Destination Cape Breton Marketing Channels
    Destination Cape Breton will promote Lobsterlicious as a signature event for the Island through its various marketing channels – advertising, social media, visitor map, etc.
  2.  Lobsterlicious Passport App 
    A passport mobile app will be developed that includes all the featured dishes and consumers will have to order Lobsterlicious dishes from a minimum of three participating operators to be entered to win a Cape Breton Island Gourmet Getaway in the fall. Every additional purchase beyond three will give consumers an additional entry in the draw. 
  3. Foodie Influencers
    Foodie influencers from within the region will be brought to the Island and will visit all participating operators to sample the featured dishes and promote the event on their social channels.
  4. Food Photography
    Destination Cape Breton will also send a professional photographer to each participating operator to take photos of the featured dish. The photos will then be used in marketing efforts and copies will be provided to the operator for their use.

Questions?

If you have any additional questions regarding Lobsterlicious, please contact Stacey St. John at [email protected] or 902-371-2853.

Click the button below to sign up to participate. The deadline is the end of day Friday, June 18. 2021. 

2021 Festivals & Events Program

DEADLINE FOR APPLICATIONS EXTENDED!

With the current shutdown across the Province of NS, the deadline for applications is extended to Friday, May 21, 2021, to allow groups and organizations more time to get their applications prepared and submitted for consideration.

CALL FOR APPLICATIONS

Destination Cape Breton Association (DCBA), in partnership with the Cape Breton Regional Municipality, the Municipality of Inverness County, the Municipality of Victoria County, the Municipality of Richmond County, the Town of Port Hawkesbury, and the Atlantic Canada Opportunities Agency (ACOA) are calling for applications for potential funding assistance to eligible incorporated, non-profit organizations on Cape Breton Island.         

NEW Deadline to submit the Application Package is: Friday, May 21, 2021, at 4:00 pm

It is important to read the Program Guidelines before completing the application form.

Emergency Preparedness

Following the impact of Hurricane Dorian in 2019 and with more frequent major storms forecast, Destination Cape Breton has developed a helpful guide to emergency preparedness (click the button to download). In the event of an emergency, Destination Cape Breton will be providing updates to operators through our email list and to operators and visitors through our Facebook and Twitter channels.

Get Listed on CBIsland.com

Events & Experiences

We suggest that all operators list their events and experiences on NovaScotia.com, which will then feed to cbisland.com.

Accommodations

The Province is in the process of modernizing the legislation governing accommodation operations in Nova Scotia. The existing Tourist Accommodations Act (TAA), and the requirement for accommodation businesses to be licensed, will be replaced by the new Tourist Accommodations Registration Act (TARA).  These new rules and regulations are expected for April 1, 2020.  More details on licensing and other information can be found here.

If you have any issues uploading your listing to NovaScotia.com, please contact:
Stephanie Wadden, [email protected]

For more information on listings on cbisland.com, contact Kristine at 902-563-4636 or [email protected]

Resources

DCBA contracted the development of niche product inventories and assessments for culinary, winter tourism, trails, performing arts, and outdoor adventure over the past few years. Currently, DCBA is engaging with industry partners to move the recommended tactics in these reports forward. Copies of the reports are available to download by clicking the buttons to the right.

DCBA has also conducted biennial travel intention and conversion surveys, most recently in 2017. Results of those surveys are available for download on the right.