Cape Breton Island Tourism Industry Page
Welcome to the Cape Breton Island Tourism Industry page. This is where you will find Destination Cape Breton’s annual strategy, updates, promotional opportunities, and other important industry information.
About Destination Cape Breton
Destination Cape Breton Association (DCBA) is the official Destination Marketing Organization (DMO) for Cape Breton Island. An incorporated non-profit society, DCBA’s mandate is to grow Cape Breton’s tourism industry through off-Island marketing and on-Island tourism product innovation. DCBA’s vision is to become a robust year-round tourist destination offering unparalleled visitor experiences that leave an indelible positive impression on those who visit.
Tourism Industry Update – May 1, 2020
Destination Cape Breton provided an update to the Island’s tourism industry that included information on gaps in assistance to the tourism industry and advocacy activities to address those gaps, contingency planning guidance for the 2020 season, next steps for operators, and a question and answer session. Click on the appropriate button to view to webinar recording or the presentation slides.
30 Days of Thanks Campaign
DCBA is inviting all Cape Breton Island tourism operators to participate in our ‘30 Days of Thanks’ campaign. The campaign’s purpose is to highlight tourism operators that are offering gift cards available for purchase, to be used once the COVID-19 Pandemic ends. This is a FREE opportunity to be profiled on our upcoming campaign landing page on cbisland.com and our social media platforms. If you are interested in participating, please click the SIGN-UP button to complete the participation form.
*Please note: Gift cards must have an expiry date in the 2021 season.
If you have any questions, please contact Lisa Hennessy at [email protected]
Tourism Innovators Summit
On October 30, 2019, the World Tourism Institute at Cape Breton University and Destination Cape Breton hosted the Island’s first Tourism Innovators Summit. This gathering brought together the brightest minds in our tourism industry to share innovative initiatives, discuss emerging opportunities, and create a vision for the future of our industry.
Copies of most of the presentations are available to download by clicking the buttons to the right (desktop) or below (mobile).
2020 Festivals & Events Program
Please note: a decision will be made in the coming weeks on the 2020 Festivals and Events Program.
Festivals and Events are an important contributor to the tourism industry. This funding program targets festivals and/or events with the potential to generate new visitation based on the Island’s target markets or the potential to better serve visitors to the Island. Ultimately, the program aims to increase length of stay and spending, especially for the shoulder and winter seasons.
The program is administered by Destination Cape Breton Association (DCBA) on behalf of partners: the Cape Breton Regional Municipality, the Municipality of Inverness County, the Municipality of Victoria County, the Municipality of Richmond County, the Town of Port Hawkesbury, and the Atlantic Canada Opportunities Agency (ACOA).
If you would like to be added to the distribution list to be notified about the program for 2020, please contact Tasha at [email protected].
Get Listed on CBIsland.com
Events & Experiences
We suggest that all operators list their events and experiences on NovaScotia.com, which will then feed to cbisland.com.
The Province is in the process of modernizing the legislation governing accommodation operations in Nova Scotia. The existing Tourist Accommodations Act (TAA), and the requirement for accommodation businesses to be licensed, will be replaced by the new Tourist Accommodations Registration Act (TARA). These new rules and regulations are expected for April 1, 2020. More details on licensing and other information can be found here.
For more information on listings on cbisland.com, contact Kristine at 902-563-4636 or [email protected]
DCBA contracted the development of niche product inventories and assessments for culinary, winter tourism, trails, performing arts, and outdoor adventure over the past few years. Currently, DCBA is engaging with industry partners to move the recommended tactics in these reports forward. Copies of the reports are available to download by clicking the buttons to the right.
DCBA has also conducted biennial travel intention and conversion surveys, most recently in 2017. Results of those surveys are available for download on the right.