HeartLand Tour 2016 – Cape BretonDate: Sat, Jul 16 2016
The Heartland Tour is a public awareness campaign that uses the bicycle as a vehicle to educate and draw attention to a topic that is of vital importance – the reduction of cardiac and health risk factors in the health of Nova Scotians.
Our priority is to increase awareness and grow family participation, understanding that obesity and high blood pressure trends are a threat to our children, families and health care system. A strong emphasis is placed on creating events that are family friendly.
Since 2007, we have valued the positive support of provincial government Ministers, municipal government officials and business leaders. These stakeholders appreciate that cycling is not only good for health, but it is also environmentally friendly, promotes Nova Scotia as a world class cycling destination, supports active transportation initiatives and is a fun, healthy and affordable activity for individuals, families and communities. In the past as part of raising awareness and participation we have incorporated a medical research study that was conducted in each community where participants can receive EKG testing and a CV risk assessment to learn more about their heart health.
Every year the HeartLand core team of riders travel across Nova Scotia communities and partner with local organizations to hold community events. Through a variety of communication and promotion strategies, Nova Scotians will be encouraged to join a leg of the tour in one or more of eight communities. Each community has a variety of ride options to appeal to a range of cycling abilities. Participants come out to a local venue which may be timed with a festival or event, go for a ride together, enjoy healthy food and cycling camaraderie, and hear local business, political and health care leaders share a message that promotes healthy lifestyles. Participation is free, each community has a prize draw and riders get a technical t-shirt to wear. The tour is not a fund-raiser, nor is it a race – rather it promotes a fun, healthy lifestyle for individuals and families.